Why do we need to engage with communities and beneficiaries? This module explores the purpose and advantages of beneficiary and community engagement and donor expectations with a focus on diversity, gender, special needs, marginalised groups and children. It also explores bias and power dynamics between the provider of goods or services and the recipients of aid.
How do we communicate? This module looks at tools and best practices on communicating with communities and beneficiaries, including communications assessment to understand which forms of communication do communities use to receive and share information, how to communicate effectively by understanding literacy levels, culture, languages and dialects and ensuring communications are two-way and not paternalistic or degrading. The module will also explore the challenges of communications and beneficiary engagement when a lack of direct access to beneficiaries requires remote management of a project.
KAP means Knowledge, Attitudes and Practices, a model for understanding human behavior and used across various industries.
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